CASE STUDY
BONNE MAMAN
Over the years, Bonne Maman has become the market leader in France and the top imported brand of jams and jellies in many countries. Its success is built on a wide range of high-quality products, unique craftsmanship, and a constant focus on meeting consumer expectations.
The brand is committed to offering authentic products made from the finest ingredients, while preserving the traditional recipes that have earned it its reputation.
- EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
MANDATE
To dispatch and manage teams of trained brand ambassadors in various regions of the Quebec and Ontario provinces to promote Bonne Maman products and actively increase sales.
SOLUTION
Our goal was to boost sales, increase brand awareness and encourage redemption. Our ambassadors introduced the new hazelnut and cocoa spread, while sharing the brand's values. With a branded kiosk, 6-foot banner and trained ambassadors, we ensured that key messages were conveyed while strengthening ties with distributors. Accountability, team spirit and incentives were key to the program's success.
RESULTS
200
Stores visited across Quebec and Ontario
27K
Samples of various products distributed
9.5K
Products sold for a 35% conversion rate
60K
Impressions during 3 different programs
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon!
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!'
